http://ittybitty.bz/CRMSWDec
Email marketing has certainly matured as a b2b communication and lead generation tool over the past several years. Historically, email was that tool that allowed marketers to mass message lists and segments, often pulled from our CRM. While useful in many respects, email blasting or bulk email delivery has failed as a true lead generation medium in a b2b environment. To be clear, by failed, I mean that email blasting, in and of itself does not lead to a high number of lead conversions. By conversions I mean leads who click through the email and ultimately convert to a sales opportunity in CRM.
nice post..thanks for sharing
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